At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.

Lots of marketers are concerned about data quality but they aren’t sure where to focus their efforts

Data quality is critically important to a high-functioning marketing team. Fortunately, with modern digital channels it’s pretty easy to get accurate historical data either via API access or via a data-pipeline-as-a-service vendor.

The tricky places where marketers should focus their attention are on “traditional” offline marketing channels and on non-standard channels like podcast and influencers.

For “traditional” channels you should hold your agencies accountable to delivering accurate and granular data on a regular cadence. You should make sure your partner agencies can do this!

For podcasts and influencers it’s critically important to be able to track accurate spend and activity data historically so you want to make sure your agencies / vendors / internal teams are tracking this data diligently so you can use it down the road.

We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently.

If you read something great this week, or want to share your own content, submit here.

This is the best of what you might have missed, anything previously posted that is still relevant today.

Just for fun...