At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
We’ve been working on this book for months and are extremely excited to share it with you. It's the definitive guide to running a modern MMM project and using the results to make strategic business decisions. As a subscriber you get free access here: