At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
A new post from Recast Co-Founder Mike Kaminsky on the reliability of the "modeled conversions" you're seeing in ad platforms and 3rd-party vendors.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently.
Ben Thompson of Stratechery covers the tech-only recession in depth, and specifically calls out Apple’s ATT roll-out with iOS14.5 as a leading contributor to the slowdown.
Great story that comes with a reminder that greats like John von Neumann and Enrico Fermi were extremely judicious with the number of variables they used in their models.
A pretty technical overview of what’s sometimes known as “Simpson’s Paradox”. Touches on a lot of important themes for all scientists and statistical modelers
Overview of marketing measurement strategies that CMOs are pursuing to handle the “cookieless future”
If you read something great this week, or want to share your own content, submit here.
If someone forwarded you this email, you can subscribe here.
If you're already subscribed, why not help us spread the word by sharing it with a friend or co-worker! 🙏
This is the best of what you might have missed, anything previously posted that is still relevant today.
Just for fun...
“More with Less” - new cartoon and post on the business mantra of 2023 https://t.co/kYCFYsqoYN
“Too often, doing “… https://t.co/Qdk3Noz6NI
You are receiving this email because you signed up on our website.