At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
Ben Thompson of Stratechery covers the tech-only recession in depth, and specifically calls out Apple’s ATT roll-out with iOS14.5 as a leading contributor to the slowdown.
Great story that comes with a reminder that greats like John von Neumann and Enrico Fermi were extremely judicious with the number of variables they used in their models.
A pretty technical overview of what’s sometimes known as “Simpson’s Paradox”. Touches on a lot of important themes for all scientists and statistical modelers
