At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
One from our "How to Measure Anything" series, we're looking at the trendiest channel: Podcasts. See what measurement methods you should have in place before you run Podcast Ads.
We’re believers that all marketing is performance marketing: the distinction is between short and long term performance. The balance of power is definitely shifting towards marketers who can prove the impact of their campaigns.