View in browser Marketing Measurement Roundup What we're reading this week At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week. New From Recast How to Measure Podcast Advertising One from our "How to Measure Anything" series, we're looking at the trendiest channel: Podcasts. See what measurement methods you should have in place before you run Podcast Ads. Read Article From around the web We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. The App Tracking Transparency recession Unbelievable depth and quality from Seufert on the economic impact of Apple’s privacy moves. Must read. More Companies Are Hiring CMOs With Performance-Marketing Backgrounds We’re believers that all marketing is performance marketing: the distinction is between short and long term performance. The balance of power is definitely shifting towards marketers who can prove the impact of their campaigns. 2021 vs 2022 Black Friday Performance on FB Ads Brands are reporting better year on year Black Friday performance, despite everything that’s been going on with attribution. Glimmer of hope. Understanding the collective impact of experiments How Etsy attempts to measure the collective impact of multiple experiments over an entire quarter. Great methodology post. If you read something great this week, or want to share your own content, submit here. If someone forwarded you this email, you can subscribe here.  If you're already subscribed, why not help us spread the word by sharing it with a friend or co-worker! 🙏 From the Archives This is the best of what you might have missed, anything previously posted that is still relevant today. Monte Carlo Simulations: A Tool for Predictive Analysis and Informed Decision Making The difficulty measuring ‘dark social’ traffic and word of mouth Google Analytics Channel Attribution Made Us Switch Off Our Growth Engine More Articles Just for fun... World and Science @WorldAndScience Percentage Styles (Credit: xkcd) 12:32 PM - Dec 12, 2022 108 See WorldAndScience's other Tweets Recast Labs, Inc. 185 Wythe Avenue Brooklyn, New York City United States of America You are receiving this email because you signed up on our website. Unsubscribe Update preferences