At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
One from our "How to Measure Anything" series, we're tackling the biggest channel: TV. See what measurement methods you should have in place before you run TV Ads.
Great to see someone talking about time-varying models in the wild. We came to similar conclusions when building Recast, which is why we made it a core feature of our model.
Google and Meta are moving away from digital attribution and expanding their efforts in the MMM space. Great explanation as to why, from Les Binet, one of the most respected voices in marketing science (also featured last week!).
Nobody I know is happy about GA4 (even the consultants making bank as everybody panics about the transition!) but it is coming in July, so it’s time to familiarize yourself.
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From the Archives
This is the best of what you might have missed, anything previously posted that is still relevant today.
