At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
I’m happy to announce we just raised $3.4 million at a $25 million post-money valuation! Read the pitch deck it used to persuade venture-capital firms like Lerer Hippeau to invest.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently.
A brief overview of how to think about using MMM for B2B.
Branch writes about using MMM for mobile apps and their work on building out an automated MMM tool on top of Robyn
Inside baseball on changing measures of ad quality with some discussion of research on how a proprietary attention metric does (and does not) correlate with CPMs.
70% of advertising on Twitter is brand, presumably campaigns that optimize to impressions / reach rather than conversion objectives.
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This is the best of what you might have missed, anything previously posted that is still relevant today.
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