At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
I’m happy to announce we just raised $3.4 million at a $25 million post-money valuation! Read the pitch deck it used to persuade venture-capital firms like Lerer Hippeau to invest.
Inside baseball on changing measures of ad quality with some discussion of research on how a proprietary attention metric does (and does not) correlate with CPMs.
