At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
One thing most people struggle with when building marketing mix models is how to measure the impact of new channels. This tells you why, and how to solve it.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently.
Ever wonder why it feels like your marketing team has to work harder and harder just to keep performance the same? This classic post from Andrew Chen has the reason.
This article covers a systematic way to prioritize a feature backlog. Potentially more useful for the growth-hackers on the list, but some good ideas for everyone.
Uber is trying to build a billion-dollar ad-business (and it’s already at $350M). “Everything is an ad network”
This study is saying they found 98% of Facebook conversions (as measured by a post-purchase survey) came through with direct / none UTM parameter, and would potentially have been misattributed.
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This is the best of what you might have missed, anything previously posted that is still relevant today.
Just for fun...
today's xkcd is a bit on the nose https://t.co/Z4S64UT6eW
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