At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
Ever feel like your A/B test performance is getting worse over time? This article has a great deep-dive into the oft-overlooked reasons why that might be the case.
Airbnb has pulled back from search marketing to focus on brand. Note that the rules are different when your brand has become a common-use verb, so not recommended for everyone!
