At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
Great post by a friend of Recast, Ellis Crosby of Incremen.to where he gives us a detailed run through how to run testing in the real world, where we face significant business-imposed limitations.
Activate Consulting’s deck covering media in 2022. Includes interesting analyses of where consumers allocate their attention with implications for marketing.
