View in browser Marketing Measurement Roundup What we're reading this week At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week. New From Recast Meta Marketing Mix Modeling Summit Highlights This post blew up! Lots of people were interested in what Meta had to say about marketing mix modeling, because of the impact they continue to have on the industry with their open source library Robyn. Rather than sit through 6 hours of videos, read our writeup here. Read Article From around the web We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Browsers with built-in VPNs — the new normal? Microsoft bakes a VPN into Edge and turns it on Microsoft is bundling a free VPN in its browser. Goodbye to fingerprinting and geo-testing. SDK Runtime SDK Runtime on Android will make fingerprinting impossible by cutting off access to advertising SDKs. With the GAID (tracking ID, equivalent to IDFA) going too, Google may beat Apple at their own privacy game. Is Hans Niemann cheating? - World renowned expert Ken Regan analyzes Great example of high context vs low context data. Comparing moves to a computer revealed an 80% match rate with the computer, strong evidence for cheating. However when you remove 'forced' moves from the dataset, it was in line with normal human play. Nestlé Purina’s Strategy Fur (Had To Do It) Measuring Ad Effectiveness How Purina is using a variety of measurement technologies to measure marketing effectiveness If you read something great this week, or want to share your own content, submit here. If someone forwarded you this email, you can subscribe here.  If you're already subscribed, why not help us spread the word by sharing it with a friend or co-worker! 🙏 From the Archives This is the best of what you might have missed, anything previously posted that is still relevant today. Some Testing is a Waste of Time: Making Business Cases for Big Bets How Facebook Robyn Works What does “Bayesian” mean and why is it better? More Articles Just for fun... Armand Domalewski @ArmandDoma facts 8:12 PM - Jul 27, 2022 21094 See ArmandDoma's other Tweets Recast Labs, Inc. 185 Wythe Avenue Brooklyn, New York City United States of America You are receiving this email because you signed up on our website. Unsubscribe Update preferences