View in browser Marketing Measurement Roundup What we're reading this week At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week. New From Recast Not all revenue is created equal Simon from Kitchn.io talks about an overlooked area of attribution: judging quality of revenue by country and source. Read Article From around the web We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Ad channel diversification for a scaling mobile app in the user privacy era Solid explainer about where to go looking for performance now the core channels aren't performing as well as they used to pre-iOS14. Mike Kaminsky, Recast Co-Founder, on the Champagne Strategy Podcast In the words of Derek Zoolander, 'MMM is so hot right now!' We got the skinny on the new wave of Marketing Mix Modeling via this chat with Michael Kaminsky. This episode (S3 Ep21) doubles as a good crash course and buyers guide at the same time. How Bots Corrupted Advertising Ad fraud is one of the biggest problems good marketing measurement solves. It's a bigger issue than anyone is willing to reveal. One year later: iOS 15’s impact on email marketing iOS15 means Apple 'opens' every email in the inbox before the user gets to it. Open rates for email marketers have doubled as a result. If you read something great this week, or want to share your own content, submit here. If someone forwarded you this email, you can subscribe here.  If you're already subscribed, why not help us spread the word by sharing it with a friend or co-worker! 🙏 From the Archives This is the best of what you might have missed, anything previously posted that is still relevant today. Google’s Data-Driven Attribution: a $40,000 mistake Why R-squared is worse than useless Bayesian Marketing Mix Modeling More Articles Just for fun... Peyman 𝕄𝕀𝕃𝔸ℕ𝔽𝔸ℝ @docmilanfar Stochastic Gradient Descent 4:31 AM - Oct 4, 2022 5650 See docmilanfar's other Tweets Recast Labs, Inc. 185 Wythe Avenue Brooklyn, New York City United States of America You are receiving this email because you signed up on our website. Unsubscribe Update preferences