At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
In the words of Derek Zoolander, 'MMM is so hot right now!' We got the skinny on the new wave of Marketing Mix Modeling via this chat with Michael Kaminsky. This episode (S3 Ep21) doubles as a good crash course and buyers guide at the same time.