At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
Apple continues to improve SKAN and is ditching the timer system, so cohort level analysis will finally be possible. Weird that they still allow fingerprinting, but this should diminish the need.
