At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
A painful case study on the real world consequences of not using multiple attribution methods.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
Data can only get you so far. It's important to know when to use data and when to rely on "good arguments" for making decisions.
Apple continues to improve SKAN and is ditching the timer system, so cohort level analysis will finally be possible. Weird that they still allow fingerprinting, but this should diminish the need.
Underrated point on how data contracts help turn political discussions into technical ones.
Conversion lift tests are now part of Facebook's "Performance 5" best practices.
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This is the best of what you might have missed, anything previously posted that is still relevant today.
Just for fun...
Economists when they relabeled linear algebra as econometrics
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