At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
Great case study on the perils of relying solely on platform tracking, from our friend Nick Boyce of Pollenary.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
A good overview of the implications of the death of tracking and the rise of MMM.
A great post from a former colleague David Bakey on building a culture of data-driven channel managers in a high-stakes performance environment.
A teardown of Facebook's auto-time-series model "prophet". Very technical but a high-quality review.
A high level overview for enterprise marketers on the importance of building a marketing data practice in today's world.
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This is the best of what you might have missed, anything previously posted that is still relevant today.
Just for fun...
A fun reminder that models are only as good as the algorithms humans write and the data fed into them.
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