At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
When you click through on this email, read the post, then share the URL with friends, you'll be unknowingly sabotaging our attribution. The same is probably happening with your campaigns.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
A throwback from 2012! This piece is a bit anachronistic now that LTV calculations are a part of every performance-marketer's toolbox and vocabulary, but some good points here on how LTV can be misused
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From the Archives
This is the best of what you might have missed, anything previously posted that is still relevant today.
