At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
"A gentle introduction to causality in a business setting." Gives what it says on the tin: a really good introduction to causal reasoning (and notation) for business applications.
Introducing the idea of a centralized "marketing performance management" system for gaining a holistic view of your company's entire marketing program and its ROI
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From the Archives
This is the best of what you might have missed, anything previously posted that is still relevant today.
