At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
Google's digital marketing privacy playbook. This is partially a marketing document for google's new "enhanced conversion metric" but contains some good information on how data-driven attribution actually works.
Studies commissioned by Facebook find that "long term ROI" often make up the majority of advertising's total impact. Potentially biased studies, but good ideas to think on.
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From the Archives
This is the best of what you might have missed, anything previously posted that is still relevant today.
