At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
Nielsen says streaming topped linear TV in terms of total viewing hours in the US for the first time in July. This makes some types of media measurement easier but requires advertisers to split attention across more networks. Netflix's upcoming ad-supported tier could end up being huge.