At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
Nielsen says streaming topped linear TV in terms of total viewing hours in the US for the first time in July. This makes some types of media measurement easier but requires advertisers to split attention across more networks. Netflix's upcoming ad-supported tier could end up being huge.
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From the Archives
This is the best of what you might have missed, anything previously posted that is still relevant today.
