View in browser Marketing Measurement Roundup What we're reading this week At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week. New From Recast Why R Squared is worse than useless A hot statistical take from me on why R squared is not a good measure of model accuracy. Read Article From around the web We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed. DTC Briefing: How attribution became the hot new battleground for e-commerce startups An overview of the state-of-the-market for digital tracking vendors and how they're working with brands in the post-iOS14.5 world. What we talk about when we talk about The Algo What does "the algorithm" actualy mean? In this artick Vicki Boykis discusses how social network algorithms are complex combinations of machine learning but also code logic, business logic, and business goals (specifically around ad-placement and engagement). Meta Store Ads Meta is offering $25k in credits to some stores to try shop ads (more measureable in the wake of iOS14) Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner Behind the scenes on Netflix's choice to partner with microsoft for their new ad platform. If someone forwarded you this email, you can subscribe here.  If you're already subscribed, why not help us spread the word by sharing it with a friend or co-worker! 🙏 From the Archives This is the best of what you might have missed, anything previously posted that is still relevant today. Why Recast Doesn’t Control for COVID Being Thoughtful About “What’s My Email ROI?” You’re probably modeling seasonality the wrong way More Articles Just for fun... Lân @Eyquem_ 😂 I had a good laugh looking at this meme. #MachineLearning #DataScience 9:58 AM - Aug 16, 2022 2 See Eyquem_'s other Tweets Recast, LLC 185 Wythe Avenue Brooklyn, New York City United States of America You are receiving this email because you signed up on our website. Unsubscribe