At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
If you had 3+ friends on Monzo when you joined, you had a 70% chance of being a WAU by day 90, versus only a 50% chance if you didn’t have any friends on the platform. Shows the power of word of mouth (when you can measure it!).
Based on first principles, Pinterest should have the most valuable ads of any social network. Its under-performance in ads is a bit of a myster and this article gives an overview of Pinterest's ad journey with some comments about opportunities for Pinterest to develop its ad platform to better compete with Facebook and TikTok.
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From the Archives
This is the best of what you might have missed, anything previously posted that is still relevant today.
