At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
We've reviewed Facebook/Meta Robyn, Google LightweightMMM and now it's time to explore Uber's Orbit model. It has something we're excited about: Bayesian Time-Varying Coefficients.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
