At Recast we're on a mission to rid the world of wasted advertising spend. No one method or tool is going to get us there, so as well as our own content, we're sharing the best of what we've read on marketing measurement this week.
We try to read everything out there that's relevant to marketing measurement, and this is the best of what we've read recently. Hit reply to send me anything we've missed.
An overview of privacy mechanisms in modern web browsers. Useful for marketers who want to understand how privacy changes may impact different types of tracking (and to start thinking about what may be on the horizon).
