SmartFox Spotlight - Professor Erik Jens Mehl
Our SmartFox Professor Spotlight this month is - Professor Erik Jens Mehl who is responsible for the Bachelor's Program for Marketing and Sales Management at Kristiania University College. Our interview with Erik really inspired us as he describes the impact our university program is making on his students.
Located in Oslo, the capital of Norway, Kristiania University College has one of Northern Europe's largest bachelor's programs in B2B sales. The bachelor's program for "Digital Marketing and Sales Management" has more than 600 students spread across the three-year program.
We started our interview by asking Erik, "Before participating in SmartFox Technologies University Program how were you teaching CRM and/or Artificial Intelligence (AI) within your curriculums?".
Erik said, "One of my courses in this bachelor's program focuses on relationship marketing and the importance of using CRM systems to handle these relationships. Previously, we mainly used guest lecturers from Oracle and Salesforce to speak about their CRM programs, but did not have the opportunity, for students to use the solutions."
How has SmartFox Technologies University Program impacted your ability to teach CRM and AI now?
"Through SmartFox Technologies University Program, we have a great and affordable way of letting our students experience Salesforce's CRM solution firsthand. A bonus is learning SmartFox Prime, where the students learn about forecasting and the use of AI to improve the accuracy of this process." Erik also noted, "We still use guest lectures, but now we have our students perform real-world SmartFox Prime case assignment work to get valuable certifications and hands-on experience in Salesforce".
Erik finalized our interview by stating, "Most of these students move into sales jobs after graduation, and most will meet a CRM system in their first job. Having used a CRM solution in class gives them a true advantage."
Congratulations Erik. Using our university program to give your students hands-on experience learning SmartFox Prime's AI and Salesforce is exactly what employers desire.
If you would like to nominate a professor/student you feel is worthy of being recognized as a SmartFox Spotlight for their accomplishments in Salesforce or Artificial Intelligence, please let us know why by sending an email to [email protected].