Heyoooo,
This week we added some amazing new emails from Fishwife,
Google,
Mate,
and Design
Within Reach. Check them out below ↓
We also spoke with a new Email Peep, Lauren Meyer, CMO of SocketLabs. Lauren
has spent 16+ years working for email service providers, consulting customers
on how to resolve deliverability issues, and sending emails as a marketer.
The majority of her career has been very focused on deliverability,
compliance and anti-abuse. Check out the article for some great
deliverability tips!
→ Learn about Lauren's career journey so far
→ See Lauren's top tips for building a high quality email list
→ Find out how Lauren manages work/life balance
Read the full article ➝
Cheers,
Andy
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Email
Inspiration
Mate
MATE is celebrating 10 years with a sale and a heartfelt thank you letter
from their founder. Dressing clean looks and feels GOOD with MATE.
Inspect Email ➝
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Google
AI is a super hot topic at the moment, and Google Bard isn't going to let
Chat GPT hog the spotlight. We love the subtle animated gifs throughout this
email because they attract the eye and help illustrate how the product works.
We're excited to try some of these new features out!
Inspect Email ➝
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Fish Wife
Did you hear tinned fish has made a comeback? FIsh Wife's welcome email is
basic but effective - a single sentence about who they are and a new customer
discount. Let's see what types of emails they'll follow up with.
Inspect Email ➝
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The North Face
North Face has a lot to say and they say it beautifully. We like that they
keep the opening simple - hero image and a brief description of the type of
content you can expect. We also like they really don’t use a lot of real
estate talking about their actual products (which makes sense because your
average shopper knows what they’re about). Instead they focus on their
community, their tech, and their athlete program.
Inspect Email ➝
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Supergoop!
This is a nice Welcome email from the sunscreen brand Supergoop. They
spotlight their Bestsellers and highlight what differentiates their products
with some fun icons.
Inspect Email ➝
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Design Within Reach
We love how Design Within Reach has integrated some beautiful photography
into their email template. They have cleverly blended the hero image with
HTML text, creating a unique-looking email from their standard template.
We're also big fans of sending email subscribers this type of content to keep
them interested and engaged over the long term.
Inspect Email ➝
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Caraway
Caraway uses a great mix of (mom-based) customer reviews and product imagery
in this Mother's Day email. We also enjoy the animated ticker that calls
attention to the offer.
Inspect Email ➝
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Brilliant Earth
Beautiful email from the Brilliant Earth team. We love the product curation,
gorgeous photography, and fun icons. Happy Mother's day!
Inspect Email ➝
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Hey 👋 I’m Andy and I run Email Love
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