For this drop, I connected with serial entrepreneur and small business champion Uwe Dreissigacker.
In the podcast, Uwe gave his perspective on the most important things to focus on when building a product, project, or offering, and the importance of not working for too long on something without getting some form of feedback on it.
Here are some of the highlights.
4 weeks is a good goal length limit
Even if youâre building something big, if you arenât hitting a milestone or goal in 4 weeks, you risk working too far and hard in the wrong direction. Instead, simplify what youâre doing until it becomes achievable in a month or less.
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Donât build it just because you have the money to
One trap founders and creators fall into is thinking that they should build anything they can afford to build. A profitable project may not get much use from having a $20,000 website⌠but the person offering to build it for you wonât tell you that. Make sure youâre spending time and money wisely.
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âPromotion and hype-building are on the up
Good developers used to be the big bottleneck to bringing digital ideas to life. Now, low- and no-code tools make it easier than ever for non-technical and semi-technical creators to get their project 80% of the way there. There is growing demand for marketeers and those who can drive attention to a new offering.
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