Whether you sell products or services or want to be present online, Search Engine Optimization is relevant for everyone. Now, with that being said, the amount of effort you have to put into this topic depends on your website’s goals.
For anyKrowd, we started with the fundamentals months ago when we helped launch their website (making sure page hierarchy is ok, images are optimized, links check out, and pages are speedy…)
Where did we focus our efforts on this workshop?
- Start building domain authority, i.e. other relevant websites linking to your website.
- Start ranking for keywords by making use of long-form content.
This all might sound a bit overwhelming and dry, but it actually is very easy to put into practice & fun if you enjoy discovering the internet with excellent software tools like Ahrefs & AI writers like frase.io (I think I’m going to make this more tangible by focusing on these tools in the following newsletter)
Side note: whilst it is essential to focus on SEO ASAP, we know that 1000 things need attention when starting a business. kaffie, too, should improve a lot on this topic, so we’ll have work to do in 2023