The forum was concluded with a presentation from Mr.Mutwakil Awad, with a thorough presentation investigating the digital readiness of Sudanese farmers.
In his presentation, Mutwakil Started by emphasizing the importance of qualitative research methods, exploring why it's a necessary step to understanding the customer and to deploying a successful digital product.
Finally, Mutwakil presented some results from their Digital Readiness study, identifying the top barriers to adoption of their digital solutions at GNI. [Link to full presentation]
|