Better known as "thanksitsvintage"
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Welcome to The Shopper Scoop, a monthly newsletter bringing you the best in vintage and resale from The Vintage Seeker. Was this email forwarded to you? Get your own copy delivered straight to your inbox: Subscribe here and make sure you select the option for vintage buying tips.

Hi vintage lover*,


Raise your hand if you’ve ever said this when someone complimented what you were wearing, or walked into your living room and pointed out one of your treasures.

It’s always a little breathless, poured out in a stream just like that.

Thanksitsvintage. Or maybe, thanksitsthrifted.

Nobody asked whether or not it was secondhand, but you feel such a sense of pride that you tell them anyway.

Why do we do this?

Well, these finds seem a little like sleight of hand. Something magical that you need to reveal. See it, believe it.

When it’s vintage — someone carefully selected that item for their shop. And then you carefully selected it out of all their beautiful bits and bobs. 

When it’s thrifted — well, out of all the thrift stores in all the world, that item walked into yours.

Items once ordinary, made extraordinary by happenstance. 

Like alchemy.

We could all use a little of that magic right now. 

There is a lot going on in the world — among them devastating climate events, wars, crazy-high grocery prices and, in many urban areas, an unmanageable cost of living.

So it’s understandable that the secondhand retail sector has seen some challenges this year. You may have even seen some of your local resellers posting about it on social media.

We’re in more than the usual summer slump — here in Canada, retail sales (a barometer of consumer sentiment) underperformed in May 2023 and will likely hold steady when June numbers roll in. 

That means people aren't spending as much as they usually do. And that’s okay (this is what economies do!). Eventually, things will even out again.

So what can you do to support the sector in the meantime?

Chances are you’re getting this email because you already have an interest in vintage and you don’t need me to tell you to shop secondhand when you have the means to.

But there are lots of ways to support your favourite vintage and pre-loved shops without making a purchase. 

Write a testimonial for them. Engage with them or share on social media. Visit them at a local event or market (see what’s on using our events calendar, highlights below). Message them to ask how they are doing.

Buying local, supporting small business and shopping secondhand first are a way of life, but still a relatively niche one. Resale, rental and repair account for $73 billion of the global retail market — that's only 3.5 per cent, according to the Ellen MacArthur Foundation.

So another way to support your favourite shops? 

Refer them to a friend. Think of someone you know who doesn't shop secondhand and spend an afternoon strolling a vintage market or a curated vintage boutique with them. 

If they’re more into the idea of the hunt, take them thrifting. 

Or even forward them this newsletter! 

It’s been a while since The Shopper Scoop landed in inboxes — I was busy relaunching our website (more on that below) — and I’m happy to be back. Drop me a note!

(*Not you? Update your preferences in the footer of this email.)

Upcycled vintage: Five shops to follow

Speaking of introducing friends and family to vintage and secondhand — maybe something upcycled is more their speed. Old, but make it new! Here are five sellers that are reworking vintage pieces:

Rusty Bourbon Vintage: Beautiful brocade tie-front vests, leather, lace and linen are on the upcycling menu at this shop.

Thrillennium Vintage: Prints, blouson sleeves, bib fronts, frills and bustiers: everything is one-of-a-kind.

Nefarious Clothing: Thrifted, pre-loved and deadstock fabrics give way to scarves, kimonos, blouses and accessories.

Sunday Stroll: Palm Springs meets Millennial modern at this furniture refinishing shop. 

Vilegloom Vintage: Handmade lace two-pieces, patchwork vests and vintage, inclusive of size and gender.

Safety first: A guide to vintage product safety for buyers and sellers

From outdated wiring to toxic lead, here’s what to watch for when buying or selling vintage products.

Where to find...

Vintage Barbiecore

Barbie’s ace marketing team has painted the world pink this summer — here's where to find vintage fashion and decor pieces to perfect all of your Barbiecore plans.

Vintage mermaidcore

Mermaidcore: the convergence of a crustacean craze, a centuries-long shell fascination and the youthfulness of Y2K. Here's how to rock the trend with vintage fashion and decor.

Around the web

Our new website is live!

We’ve been teasing this website for what feels like ever — and it launched last month! Here’s a taste of what you’ll find:

Upcoming events

Find fabulous vintage, antiques and pre-loved goods at markets and events in your area. Here’s a peek at a few coming up — for more, visit our events calendar below.

Ottawa, ON

Vintage Pop-Up 613 Night Market
613 Flea

Toronto & Hamilton, ON

Sunday Antique Market
Sunday Variety Market

The Comeback Market
Hamilton Vintage Community Pop-Up Market

Thornbury, ON
Thornbury Summer Antiques Show

Montreal, QC

Le Marché Vintage

Thank you for reading this month’s issue of The Shopper Scoop!

I love to connect with our community. If you enjoyed this newsletter and want to support it, there are a few ways:

1) Forward to a friend!
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and say hi or share something about your love for vintage. I get back to everyone who does!

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Kristina, Founder, The Vintage Seeker
[email protected]

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The Vintage Seeker

P.O. Box 28061, Toronto

Ontario, Canada

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