It's not just about the time
As small business owners we tend to see it in terms of not having the time to do our marketing, but it can also be about not having the mental bandwidth or the creativity. And if this goes on too long it can sap your confidence, too. Luckily I didn’t feel that this time, but I definitely have in the past. If life feels like a slog it can feel impossible to come up with creative ideas or appear as upbeat as you feel you need to be.
So what can you do?
These days I remind myself that I’m not a machine that can keep going whatever life throws at me. There will be times when I have to rest, rethink and regroup. That’s not being lazy or falling behind, it’s basic maintenance. Having support really helps, too.
Don't deal with it alone
You might not be in a position to outsource your email marketing (if you are, you know where to find me! 😊) but having business friends to bounce ideas around with can really help. This is why I’m a member of Drive The Network. Not being afraid to open up to friends who aren’t in the business world is important, too. An evening out or a chat over a coffee makes me feel a lot more positive and able to tackle what life throws at me.
Practical things you can do save time and work
If you aren’t able to outsource your email marketing, there are things you can do to save time and streamline your process.
- Check your reports to see what’s working and drop what isn’t. Are people really reading those long monthly newsletters? If not, a short round-up might be more effective as well as quicker for you to produce.
- Can you set up an automated welcome sequence so that new buyers and subscribers get to know you right from day one?
- If you’re posting a lot of great content on social media, can you repurpose some of it for your mailing list? Many Instagram posts can easily be expanded into a short article, for example – and many of your subscribers will never see that post on Insta anyway (thanks a lot, Meta. Grr).
All this does take some time and mental bandwidth of course, but not usually as much as you think. If I’m on a low stretch of the rollercoaster it’s usually a question of setting aside a quiet half-hour to get my brain thinking about who I want to reach and how I can best help them, then the ideas start flowing more freely.
If there’s anything I can do to help you get through your email marketing dip, just hit reply!
Have a good week,