What's the worst that can happen?
This is a question we often hear but rarely think about. At least not truly.
But considering the worst that can happen – or even living through it – is an
irreplaceable learning opportunity.
Novice rafting guides fear one thing the most. And that's for their raft to
flip when being with customers. It's not too dangerous, but it requires you to
help everyone out of the water, get a hold of the raft and flip it back while
keeping people happy and feeling safe.
So some experienced rafting trainers help the new guys out. By flipping the
raft on purpose. Maybe not on the first go, but during one of the first few
trips, for sure.
This helps new guides see that what they've feared the most isn't actually that
Of course, this can't work in any situation – not if you're a heart surgeon.
But it can definitely work in marketing.
What's the worst that can happen? You'll accidentally publish a draft video
that's not 100% ready. A post on social media will be misread, resulting in
controversy and negative comments. You'll mistype the name of an important
person. Your campaign will flop.
If none of this has ever happened to you, these ideas may fill you with dread.
But once you go through them, you see it's not as bad as you thought it would
And once you discard that fear, something amazing happens. You start taking
more risks. You get braver. You get more creative.
So when your raft flips, it's not necessarily bad – it may be the best thing
that has happened to you.
🛶 P.S. What's one thing you've feared in your work that turned
out not to be as bad in reality? Hit Reply and let me know!
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UP YOUR GAME
New Year’s Resolutions And How I Manage To Keep Them [Updated for
It’s hard to make a promise and stick to it for a full 12 months. Over the
years, I've worked hard to create a system that helps me stay consistent and
keep up with my goals. It works with Trello, Todoist, and my trusty Bullet
Journal, but you could use any tool you're already accustomed to and employ the
same approach. The logic would be the same – starting with high-level values
and going all the way down to weekly and daily planning.
HANDPICKED STORIES FOR YOU
The Content Cyborg:
How to Use AI Writing Tools in Content Marketing
This is one of the very few objective articles about generative AI in content
production. It shows what AI can be used for and where it falls short. And it
will give you some ideas on how to leverage it.
How Often Should You Post
on Instagram Every Week?
The standard answer to questions about posting frequency and optimal times to
post is usually, “It depends.” I like this piece from Later because it uses a
lot of data to explain how often you should post on Instagram — and it also
adapts that advice for different account sizes.
SEO Keyword Strategy: How
to Prioritize Based on Buying Intent to Drive More
This post will teach you to look at SEO content planning in a structured way.
It offers a robust step-by-step walkthrough of keyword research, and I was
especially interested in the keyword prioritization framework it offers.
The Case for
Permissionless Co-Marketing is the deliberate effort of aligning yourself with
other brands by promoting them in your work. The payoff is earning goodwill and
potential reciprocation in the future. It doesn't work straight away. But it
works like a charm in the long run. This post will show you some examples to
inspire your own co-marketing efforts.
Site Search Analytics
and GA4: How to see what your visitor is searching for on your
Site search analytics can help you get insights into navigational issues, poor
category labeling, and so much more. This post will show you how to use site
search data to find these insights - in clear, step-by-step terms.
CAMPAIGN WORTH SEEING
No, Blue Monday isn't a thing. It's marketing.
This year is the first time I've heard of Blue Monday – the supposedly
'scientifically proven' most depressing day of the year. I was immediately
suspicious. And I was right. Psychologist Dr. Cliff Arnall originally dreamed
up Blue Monday in 2004. It factors in seven variables like weather, holiday
debt, and low motivation. These are highly subjective, and scientists widely
criticize the formula itself.
It was all a marketing ploy. Dr. Arnall devised the formula for a campaign by
Sky Travel in the UK to get people to buy holidays. So take comfort in the fact
that you're the master of your own moods and use this as inspiration to dream
up a branded holiday of your own!
FUN STUFF TO CLICK ON
instruments – who knew an orchestra could be made of
This awesome AI-generated
Instagram account – what would 'Lord of the Rings'
look like if it was filmed in 1984? Can you imagine an 80s version of 'The
Matrix' starring Viggo Mortensen as Neo and Sharon Stone as Trinity? This
account explores exciting 'What if?' scenarios with stunning imagery.
cat – are the thoughts tighter?
Just some interesting things to read, hope you enjoyed them!
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