ChatGPT. Am I right?!

If your news feed is anything like mine, you've heard about the new tool every day for the past month and a half.

I jumped on and took ChatGPT for a spin early on. I was impressed. But not too much. I was curious to a healthy degree.

And this is precisely the type of reaction that, to me, makes the most sense right now.

However, I see a few camps of people going in all sorts of different directions. First, there are the ones who praise ChatGPT as their savior. Then there are the ones who warn this is the end of job security for copywriters. Some people seem to be scared to even try out the tool – like testing will be a sort of further validation.

The latter position is the most dangerous one, in my opinion. You have to know what's out there. We can't expect to kill off AI-based tools by ignoring them – no more than the Luddites succeeded in stopping the industrial revolution by breaking a few machines.

Instead, try. Play around. See what these tools can do for you – and where they fall short. In this way, you will up your technical skills and stay relevant. And you'll also understand the blank spaces left by AI that we can focus on as marketers – build up your capabilities there.

Sure, ChatGPT can immediately give you five ad headline variations for your new spring collection. But it can't know what your customers value in your brand or what words they use to describe it. So do the hard work of surveying customers, collecting insights, and building customer empathy. Armed with these findings, you'll do a way better marketing job than any automated tool. And with the help of an AI tool, you'll be able to get a lot more done.

AI is the way forward – but the A doesn't stand for 'artificial.' It stands for 'augmented' intelligence.

Stay curious and play around,

🤖 P.S. Have you already experimented with AI-enabled tools? What did you find most valuable about them? Drop me a line, I'd love to know!

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UP YOUR GAME

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Budweiser reacted brilliantly to Qatar's ban on stadium alcohol sales at the World Cup

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