My goal today is to write a better newsletter than the one I sent a year
As content creators, we've been lied to. We've been made to believe that talent
is all you need to create something good. You either have that magic
ingredient, or you don't.
It's not magic. It's effort.
Brilliant writers like Neil Gaiman know they must treat writing like a 9-to-5
job rather than wait for a muse. When it comes time for him to write, he sits
at his desk. He can either write or do nothing. But he's not allowed to do
anything else. This is the time allocated for writing.
And when you're in marketing, talent has really nothing to do with anything.
You'll never create a fantastic piece of content because the muse came by. But
if you create content for 30 days in a row, the content you create on day 31
will be better than the piece you created on your first day.
Keeping up is the biggest strength you can develop. Tenacity. Consistency.
Maybe you've set a New Year's resolution to start blogging, recording videos,
or launching a TikTok account. Do it. Don't do it perfectly. Just do it today
and then do it tomorrow.
Staying consistent is the strongest predictor of success.
Last year, I wrote 44 newsletters — five more than in 2021. My goal now is to
write 50 newsletters in 2023. Not to tick off a box but because quality comes
✅ P.S. What is your biggest goal for 2023? I'd love to hear
it – just drop me a line!
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PLAN TO SUCCEED
New Year’s Resolutions And How I Manage To Keep Them [Updated for
It’s hard to make a promise and stick to it for a full 12 months. I’ll be the
first to confess some are easier than others. But keeping those promises is
mainly affected by two things. One is sheer willpower, and the other is a good
process. And the latter is something I’ve researched a TON!
In this blog post (refreshed for 2023), you will see my top-to-bottom process
for goal-setting and keeping track of these goals. There's even a handy Trello
template if you need a place to start.
TWO MORE FROM ME
Marketing: Skills for Success in 2023
If you're building up your personal development map for 2023, you shouldn't
miss this free workshop. In it, we'll discuss how to future-proof your
marketing for business and career success. We'll also focus on the fundamental
skills that, while not new and shiny, form the core of your marketing
Put this in your learning
plan for 2023
The special holiday price for my 'Strategic Content and Messaging' course ends
on Friday eve. If it's been on your radar, but you needed to wait for the 2023
L&D budget to kick in, now is the time to get it with a discount. We're also
kicking off the group training sessions soon, so you're right on time.
HANDPICKED STORIES FOR YOU
2022 Podcast Trends
According to Spotify, in 2022, podcasting reached new audiences in terms of
geographies and age groups. As the medium expands its reach, brands are
noticing. While tech and CPG brands have been active advertisers for a while
now, B2B, Travel & Leisure, and Medical & Pharma companies are hopping on the
podcast ads bandwagon, too.
The Elusive ROI of
Measuring content success ranges from tricky to damn near impossible. According
to the founder of SEO software Ahrefs Tim Soulo, it's more about using common
sense than relying on metrics-driven attribution. He also shares a warning: if
you're only focusing on the stats, you'll lose sight of the indirect ROI of
The Perfect Social Media
Style Guide for Your Brand in 2023
If you want to streamline your social media efforts in 2023 and get away from
the special kind of brand multiple personality disorder that comes with a
bigger team, then you need a style guide. This one from Hootsuite is a good
place to start.
7 Successful B2B Content
Marketing Examples You Can Learn From
Podcasts, YouTube videos, free tools – content marketing comes in many
different shapes and forms. This post will give you examples you can use for
Creators, and Brands Should Start Using Mastodon
We have yet to determine if Mastodon will be the Twitter-killer it's hailed to
be. But the audience is growing, and engagement is soaring. So Rand Fishkin is
presenting his version of Pascal's Wager – you won't lose much if you start on
Mastodon and the potential upside is significant.
A CAMPAIGN WORTH SEEING
The city of Québec builds content for an audience of 1
After two seasons, the cult HBO show 'White Lotus' has proven it can increase
interest in tourist destinations. So as Season 3 goes in the works, Québec
decided it needed to push the odds in its favor. The city's tourist board
created a press package designed for Mike White, the show's creator. "The idea
was to create a bid package, like major cities do for the Olympics, but for the
next season of this hit HBO series," says the team.
It's a curious way to draw attention – not just from the 'White Lotus' team,
but from the press that is now reporting on the story.
FUN STUFF TO CLICK ON
I found these interesting and I hope you do, too!
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