These are magic words for creative professionals.
They show us that creative work may be daunting, but it's just what we do. It's
what we must do.
We put ourselves out there ("I"). We invest knowledge, skill, and effort
("made") to create something that didn't exist a few moments ago ("this"). And
we do that to build a connection with others ("here"). This is what Seth Godin
meant by "Here, I made this."
The most exciting projects are the ones that help us build relationships with
others through creative work. It's what gets our blood rushing. And we often
forget about it in the thick of it - creating the next campaign, answering
client requests, trying to keep the quarterly budget balanced.
But as the year is coming to an end I want to remind you to think back to the
creative projects that made the year special. What was your "Here, I made this"
moment of creative passion?
How are you going to make these moments special in the next year, too?
🎁 P.S. What was your "Here, I made this" moment of 2022? Hit
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THAT'S A WRAP!
All course modules are live now, still at a special price
A while back, I read Seth Godin's concept of "Here, I made this." I took the
words as a lesson and a challenge. They drove me to go forward with my marketing video
course. I just launched the course's final module today, which
marks an important milestone in this journey of creation and connection. But
there's more to come – our group training sessions are starting in January, and
I'm already planning more content to record.
A quick reminder: the course is available at a special holiday price by the end
of the year.
HANDPICKED STORIES FOR YOU
Year on TikTok: 2022, truly
The ‘Year on TikTok’ report sums up the top creators, moments, and trends that
reverberated within the app throughout the past 12 months. It's not just a fun
selection of videos to watch – it can help you understand the trends and types
of content that work on the platform. Maybe it can all be an inspiration for
your 2023 TikTok plan.
‘People see why we
came off now’: Lush has no regrets about quitting Instagram and
I have to say I'm not a fan of Meta. And seeing any brand succeed in marketing
after leaving social media properties is the holiday story I want to see. This
post will give you a detailed overview of how Lush found new ways to connect
with customers outside popular platforms.
Content Turns In Such Positive Results
Treat the word "negative" carefully here – it's not about spreading hate for
your competitors. But having a contrarian view can get the attention of the
right people. This post shows a few great examples of content that goes against
the grain – and wins.
14 Creative Holiday Email
Examples You Need to See
Even if you're done with your holiday email plan, this selection of examples
can help you for the next one – I mean, St. Valentine's is coming. Drip shares
some great ideas here - from making emails personal to some brilliant subject
lines that will help you stand out in a crowded inbox.
Why Your Team Needs a
Weekly Metrics Review
Being "data-informed" is the Holy Grail of product companies, but there's a
right and a wrong way to do it. This post shows how weekly reviews can build
understanding in your team and enable people to make better decisions
autonomously without the help of a "data guru" who holds the keys to your
is a great list of resources to build, grow and monetize your newsletter.
Ordinary showed everyone how to communicate a price
increase. Keep it short, be transparent, and remind people why they like you.
CONTENT WORTH WATCHING
How Spotify’s Wrapped campaign came together
Spotify Wrapped is a stellar example of what content can do for your brand. The
campaign captures the attention of existing customers and gets the brand in
front of so many others. This post shows how the campaign came to life - from
the design direction to the choice of distribution channels (even ones that
don't seem to make sense, like out-of-home).
FUN STUFF TO CLICK ON
underground city in Turkey – when you decide to
expand your basement and stumble upon an ancient city that's a wow story.
Read the post to see a picture of the structure and a full overview of the
This account with great
emails – you will find messages from Uber's Travis
Kalanick, Elizabeth Holmes's daily schedule, Zuckerberg's thoughts on Tinder,
and more curious stuff.
cat – holiday wins look like this.
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Here's how: You have a custom referral link (see below). Just copy and paste it
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sessions, and more to come!