Hi Prince William, Harry and other subscribers,

Will and Harry don't agree on much these days, but there is one thing they can both get behind: email marketing best practices.

By royal decree, we have identified the top ten email things every marketer should be doing to find success. 

1. Always make a promise to your subscribers and then fulfill that promise in every newsletter.

2. Always use double opt-in when collecting subscribers.

3. Always send an automated welcome email within 24 hours that communicates exactly what subscribers should expect.

4. Always use your preheader in combination with the subject line. The subject must be short and descriptive, while your preheader can add the spicy specifics with a call-to-action.

5. Always incorporate your brand personality in your newsletters so people know it’s you and feel good when they read the newsletter.

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6. Always include a call-to-action in your newsletters. Usually, a button is best but not always. If your newsletter doesn’t have an end goal, don’t send it.

7. Always A/B test elements of your newsletter to ensure it’s the most effective approach.

8. Always keep it as simple as possible. Each newsletter should have one cohesive theme. You don’t want to give subscribers a headache.

9. Always send test emails to ensure your newsletter looks good on both desktop and mobile inboxes.

10. Always segment subscribers so you can send targeted emails with content they care about.

Your Turn!

We know there are more great ideas out there. Please let us know the ideas we missed. If we like it, we'll add them to our website and credit you with a backlink!