Hi Madonna and other subscribers,

There’s only so many times you can list the benefits of your product or service before your newsletter becomes monotonous. Sometimes it can feel impossible to pluck fresh ideas from thin air. Even Isaac Newton needed a little bonk on the head to inspire his greatest discovery. 🍎

Let these idea starters be the falling apples that spark inspiration for your next great newsletter.

1. Give tips and hints to help your audience succeed

💡Helping your readers should be at the top of your list. Include free advice relevant to your industry in your newsletter. For example, if you run a marketing agency, you could share valuable tips on optimizing social media copy in your email with a list of “do’s and don’ts”.

2. Send a calendar of upcoming events in your company

💡Got webinars, event panels or podcast launches coming up? Create a calendar and include all your upcoming events. Add relevant industry events like conferences or trade shows that your subscribers will find valuable.

3. Share takeaways from an event you participated in

💡Write a recap of an industry event you attended or participated in and share your biggest takeaways. Even if subscribers attended the same event, your unique perspective provides extra value.

4. Review the tools you use at your work that will benefit your readers

💡Whether it’s a nifty app for sending emails or a full stack of no-code tools used to operate your entire enterprise, make a list of the ones you think will benefit your readers and give them your honest reviews.

5. Give a sneak peek of a new product launch or upcoming services

💡Adding a new product or service to your offerings? Tease subscribers with a sneak peek! People like being the first to know of exciting things coming soon.

6. Share what’s next for your company

💡Write up a company roadmap and share it in your newsletter. You can even go the extra mile and share bi-annual roadmap updates exclusively with your email subscribers.

7. Explore the biggest challenge your company had in the last year

💡Humanize the team behind your business and share a challenge you recently overcame. Provide insight into how you overcame the challenges and what you would do differently.

8. Set up a countdown series for the arrival of a new product or feature

💡Build excitement for a new product/feature launch with an automated series including exclusive information and countdown timers to drum up the anticipation.

9. Dedicate a newsletter to your happy customers

💡Testimonials are the bread and butter of any business. Curate your favorite reviews and share them in a newsletter. Don’t have enough reviews yet? Add a survey to your email to request some testimonials from your subscribers.

10. Use a scientific method to run an experiment on your own business. Record the results and share them

💡Providing your own data builds authority within your industry. Choose a pain point your industry faces, think of ways to address it, and use your own business as the test subject. Your subscribers will be grateful for your findings.

11. Talk about company milestones that you’re proud of

💡You’ve worked hard and come a long way to get where you are! Share some of the milestones you achieved along the way and reminisce with your subscribers.

12. Let people know about your business partnerships and highlight the benefits

💡“If you wanna go far, go together”. Do you have partnership deals with other businesses or influencers? Showcase them and highlight the benefits of working together.

13. Share a discovery that your company made that improved something

💡Whether it was a monumental discovery that doubled your revenue or a simple bookkeeping hack that saved you some grey hairs, share these useful discoveries with your subscribers.

Still scrolling? Gold stars for you.

14. Ask employees to share their favorite feature of your product/service and why they love it

💡Give subscribers the inside scoop and share the opinions of the people closest to your product. You could dedicate an entire newsletter to employee highlights or dedicate a small block at the end of each email in a series.

15. Answer questions from readers in a ‘Dear Abby’ style email

💡 Invite subscribers to ask you burning questions and answer them in a monthly newsletter.

16. De-bunk common industry myths

💡 No industry is safe from myths, misconceptions and slanderous stereotypes (*cough* email is not dead) de-bunk these myths and explain to subscribers why they aren’t true. Use your own data to back it up or cite data from a trusted source.

17. Create a list of the must-follow social media profiles in your industry

💡Scour all the platforms–TikTok, Instagram, Twitter, Pinterest, LinkedIn, Facebook, Myspace (okay maybe not Myspace)–for the industry gurus you think your subscribers would benefit from following. Include a social media block to give them a taste of what kind of posts to expect.

18. Create a monthly/quarterly round-up of your favorite industry tools, resources and articles

💡Be the first person subscribers look to for help by creating an email series where you share the best industry resources (eBooks, blog posts, courses, tools, reports, etc.) on a regular basis.

19. Share case studies that present how you or other industry experts succeeded

💡Prepare a case study using your own business, or another industry expert, to show subscribers what works and what doesn’t when working towards your shared goal.

20. Review books that talk about your industry

💡Is there a popular book making waves in your industry? Grab a copy and review it for your subscribers. Share what you liked (or what you didn’t) and let them know if you recommend they check it out for themselves.

21. Share a post from a blogger that you admire and give your opinion about it

💡 Whether it's a guest post on your website or a feature on the blog of someone you like, share an excerpt and give your honest opinion about the blog content and the topic it covers.

22. Gather advice from other experts in your industry

💡 Slide into the DMs of fellow experts or curate a roundup of the best advice from the content they post and share with subscribers.

23. Create a beginner’s guide to something niche in your industry

💡 Pay it forward to your subscribers. If you’re an expert in your industry, create a downloadable guide to help others get started too. Providing your guide is a good way to establish yourself as an authority and gain a ton of subscribers.

24. Interview an industry expert

💡People like to hear success stories and learn how they made it. Interview an industry expert or your favorite up-and-comer and share the interview in your newsletter.

25. Create or share an infographic and add some actionable insights

💡For example, you could create an infographic highlighting industry benchmarks or trends and share it with subscribers. Make sure to include a share link so subscribers can share your findings on social media.

26. Create a checklist or template for something useful and let your readers download it

💡Think of a goal your subscribers want to reach and create a printable checklist, calendar, or template to help them achieve that goal. For example, meal plans, productivity calendars, leadership guides, seating chart templates, etc. The possibilities are endless!

27. Identify industry trends and expand on them

💡Keep track of industry influencers, publications, up-to-date research and competitor behavior to identify industry trends so that you can break them down for your subscribers and create forecasts for future trends.

28. Create a library of the most valuable articles

💡 During your research, compile a list of the articles you found most valuable to your business, goals or knowledge building. Keep it up to date and share it with subscribers either in a regular newsletter or behind a password-protected webpage.

29. Interview a customer on your product or service

💡Do you have an audience of long, loyal customers or partners? Interview them about your product/service and share it with subscribers. It’s like an in-depth testimonial from someone who has extensive firsthand experience with your business.

30. Create a list of things you wish you knew before starting your business

💡 Even super-successful tycoons like Elon musk crossed hurdles and made mistakes before ending up where they are today (anyone else remember the Cybertruck window disaster of 2019?). Wouldn’t you love it if someone could guide you through these obstacles? Share your observations and tell subscribers what you wish you knew before starting out.

Your Turn!

We know there are more great ideas out there. Please let us know the ideas we missed. If we like it, we'll add them to our website and credit you with a backlink.