It's been a little over a month since Google released its major update, titled the Helpful Content Update, in the way it ranks content, and the results have been both good and bad for those in the business of creating content.
On the one hand, the update has succeeded in making Google's search results more relevant and useful to users. On the other hand, it has also made life much harder for content creators, particularly those who rely on artificial intelligence (AI) to generate their content.
What is Google's Helpful Content Update?
In a nutshell, Google's Helpful Content Update is designed to ensure that users only see the most relevant and useful results when they perform a search. To do this, Google considers a number of factors, including the overall quality of the content, how well it meets the user's needs, and how likely it is to be shared or linked to by other websites.
Google also takes into account a number of factors, including the user's location, the type of device they are using, and the context of their query. It looks at how likely that content will actually be helpful to the user. This is where things get tricky for content creators who use AI.
Google's algorithm looks at a number of factors, including the structure of the content, the use of keywords, and the overall tone of the piece. Unfortunately, these are all factors that are very difficult for AI to replicate (for now) and as a result, many content creators who use AI have seen their rankings plummet since the update was released. In some cases, AI-generated content has been completely removed from Google's search results. This is because the algorithm is not able to determine whether or not the content is actually helpful.
As a result, many are now wondering if Google's update has effectively killed AI content generators. I would say no, but it has put a dent in it for now.
It is still possible to generate good quality content using AI, but the update has just made it much harder to do so. As with all things, AI is constantly improving so I suspect any negative affects will be short term.
I have been testing AI Content Writers extensively, and while I have been impressed with what they can do, they are still some way off for mainstream use. They are helpful in helping you flesh out some ideas, but, in my honest opinion, it should not be used to write a full post or page that is meaningful... not yet anyway. You need to effectively feed it small bite-sized chunks of information and you must refine what it creates manually, taking into consideration your own tone and voice. If you simply post verbatim, it looks like it could damage your rankings.
So, be careful how you use it and see how it affects your rankings as it could do more harm that good until AI gets better... and believe me it will.