Every week I get asked the same question by tour and activity operators.
“Pete, is this a good idea?’
Now, I am logical by nature and training, so my default is always to look at ideas as a puzzle to break down and reconstruct to see if they will work or not.
The big issue with this way of thinking is if we use rational inductive logic to look at every new idea, we will only generate a small amount of the possibilities and ideas that may work!
This results in our focus narrowing in a way that makes us look for the optional result or single answer.
Engineers and maths experts, by default, are always looking for the correct answer, which means, by default, all other answers are wrong.
In our world of creating experiences for guests, we are dealing with human behaviour, and as we all know, guest behaviour is a very wide and deep lake.
This means in experience creation, the opposite of a good idea can often be another good idea!
Those pesky guests come with a wide range of human emotions like trust, status, regrets, compassion and many more. To my knowledge, we are yet to design measurable metrics that can take all of these human emotions into account.
So when looking at new ideas for your business, it is essential the focus is wide not narrow. Creativity is essential at the idea stage. By being creative and accepting all ideas you massively expand the space for finding what will and what will not work.
Execution of good ideas is a whole other area that I am passionate about, but in order to execute the right idea, we have to be much more open to what good ideas are.
One of the best skills you can develop as a tour operator or in any part of life is to train yourself to be able to hold conflicting viewpoints and accept that they both can be wrong and they both can be right depending on the situation.
The experience industry starts with ideas. Go forth and create.