One of the questions I'm often asked is, should a multi-day operator worry about online booking?
Well the short answer is (for the most part): no. But why?
Multi-day operators should focus on generating qualified online enquiries rather than bookings because most consumers will want to speak to an operator before spending high hundreds or thousands on an experience.
Purchasing a food tour or hop-on, hop-off experience is very different as the price point is often within the range that someone would happily pay online for, but when it comes to a higher price ticket, they need assurances that who they are booking with can deliver on their expectations.
Most consumers will want to email in the first instance and then speak to a real person on their needs and wants. This alone is a great opportunity for you to guide that consumer towards upselling additional experiences.
Now, that is not to say online booking will not work, some may book online but from experience, they will book online if they are already a customer. If they already have a relationship with your brand and that all important trust has been established.
For me, online booking should not be the main focus of your multi-day marketing efforts. You should focus on having an actual conversation with the potential customer as you have a bigger chance of converting and even upgrading that customer.
To help our community, I have created a Tourpreneur Sprint called Marketing Hacks for Multi-Day Operators which will cover this topic and much more. Keep an eye on our newsletter, our community and website for its release.