Much of the current industry conversation continues to be around connectivity and distribution. And rightly so, it's still developing, and much needed.
But the experiences sector is all about content, and more than ever we compete for eyeballs with giants of entertainment like Youtube, Netflix, Tiktok etc. So we are all in agreement that any change to how content is created will have a major impact on the experiences sector.
AI is getting scarily smart. If any tourpreneurs are interested, reply to this message as I'm setting up a small working group to discuss this issue.
Here's just one stunning example of what AI can do right now, coming from Google Research.